A 'skimpflation' plague took over supermarkets in 2023 with consumers saying products are smaller and sometimes worse quality for the same price—if not more
Shrinkflation and skimpflation meant shoppers spent more on grocery items for less value as their money didn't go as far as before, Barclays data shows.
Shrinkflation and skimpflation meant shoppers spent more on grocery items for less value as their money didn't go as far as before, Barclays data shows. Read More
