Elon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark

Musk spent $44 billion to buy access to Twitter's installed user base, but he may now find it difficult to protect his investment from commercial theft.

Elon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark
Musk spent $44 billion to buy access to Twitter's installed user base, but he may now find it difficult to protect his investment from commercial theft. Read More