From Jay-Z the billionaire to Run-D.M.C.'s $1 million Adidas deal, here's how hip hop got hitched to big business over 50 years of rapping
“You have a genre that historically has a lot of people who grew up with little to nothing,” pop culture expert Sowmya Krishnamurthy says. “The aspiration is inherent."
“You have a genre that historically has a lot of people who grew up with little to nothing,” pop culture expert Sowmya Krishnamurthy says. “The aspiration is inherent." Read More
