Goldman Sachs says family offices want to emulate Ryan Reynolds and Rob McElhenney by investing in lower-tier teams, NASCAR, and UFC
Emerging sports like surfing and rugby, and lower-tier leagues for soccer and women's sports, are drawing interest from a growing base of investors.
![Goldman Sachs says family offices want to emulate Ryan Reynolds and Rob McElhenney by investing in lower-tier teams, NASCAR, and UFC](https://fortune.com/img-assets/wp-content/uploads/2024/06/goldman-family-offices-wrexham-rob-ryan-e1717540248933.jpg?w=2048#)