How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’

Monica Lewinsky is the face of clothing brand Reformation and Fran Drescher starred in AMI Paris’s spring 2024 campaign. Both Jenny McCarthy and Carmen Electra modeled for Skims.

How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
Monica Lewinsky is the face of clothing brand Reformation and Fran Drescher starred in AMI Paris’s spring 2024 campaign. Both Jenny McCarthy and Carmen Electra modeled for Skims. Read More