Levi’s CEO wears his jeans into the shower when they're 'really gross' and washes them with hand soap—and says you should, too

"People that really love their denim will tell you to never put your denim into a washing machine," says Charles Bergh.

Levi’s CEO wears his jeans into the shower when they're 'really gross' and washes them with hand soap—and says you should, too
"People that really love their denim will tell you to never put your denim into a washing machine," says Charles Bergh. Read More