Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’
In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune.
In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune. Read More
