Ryanair CEO Michael O'Leary says negative press is his budget airline’s marketing secret: 'Bad publicity sells far more seats than the good'

Budget airline Ryanair's social media is famously savage—as is its CEO of 30 years, Michael O'Leary. It's working.

Ryanair CEO Michael O'Leary says negative press is his budget airline’s marketing secret: 'Bad publicity sells far more seats than the good'
Budget airline Ryanair's social media is famously savage—as is its CEO of 30 years, Michael O'Leary. It's working. Read More