The American shopper's toothpaste choices are trying to tell us something about inflation—and that long-predicted recession
“We’re in a very precarious position,” says Mike Leiser, senior partner at Prophet. “Not only the health of the consumer, but the health of the economy.”
![The American shopper's toothpaste choices are trying to tell us something about inflation—and that long-predicted recession](https://content.fortune.com/wp-content/uploads/2023/07/GettyImages-491613360-e1689093830473.jpg?w=2048#)