The CEO of Fortune 500 homebuilder D.R. Horton reveals how he cornered the housing market amid a historic affordability squeeze
CEO David Auld moved up four slots on the Fortune 500 despite a mortgage rate shock. His secret? "increased incentives...and adjusted base pricing"
![The CEO of Fortune 500 homebuilder D.R. Horton reveals how he cornered the housing market amid a historic affordability squeeze](https://content.fortune.com/wp-content/uploads/2023/07/GettyImages-82252769-e1688217098193.jpg?w=2048#)