Trendy apparel firm Cotopaxi has hacked the purpose-driven mission beloved by Gen Z—3,000 people applied for one job opening
The outdoor brand's CEO said at Fortune's Impact Initiative, in Atlanta, that his goal was to create a company that would do good while making money.
![Trendy apparel firm Cotopaxi has hacked the purpose-driven mission beloved by Gen Z—3,000 people applied for one job opening](https://content.fortune.com/wp-content/uploads/2022/11/52533473117_ec711587a3_o.jpg?#)